Packaging Design Scavenger Hunt

I, Alexandra Rosas, and Brittany Wise have teamed up for this scavenger hunt. This will be the post that has our items located within it.

 

This is our example for Best End Cap Display.

We decided on this end cap as the best end cap we'd seen because of both the visuals in use, and the referencing in both the original packaging and in the usage of the products. As something based off of Ariel, the mermaid, they used a red-headed model to tie it back to the original inspiration and to show the tested make-up and they also continued reference to the original inspirational material in both the packaging of the product and on the actual products.

This is our example for the Best Male Package Design.

We chose this one primarily based upon the very apparent male gender stereotyping within the packaging itself and because it wasn't flat in design with the same dark colors and smokey effects used in all the other designs. It used both interesting materials such as the industrial can, and an interesting design like the male form itself to draw the customer to it.

We decided on this product packaging for the Not Much Material Used category, as the only packaging on the actual plush doll was a small 2.5" tag with the brand logo, some small amount of product information and the price itself.

We decided on this product set as our example for product packaging that is Green/Sustainable.

According to the really nice sales associate at The Body Shop, the boxes for this gift set are made of 100% recycled materials, and the purchase of each of these sets has a portion donated to charity to educate children in third world countries. Additionally, the containers within the packaging themselves are also made of 30% recycled materials.

We decided on this as our example for Best Use of Typography. 

The name of the perfume is called "Boyfriend" and and imprinted lightly along the packaging of the box is a variety of male names with a small sheen to them when held in the light a certain way. It was thought to be clever because of the subtle use of male names all over the package in reference to the name of the product. The strong font choice also was clever with the subtle imprinting of the male names, like it's almost a secret as to how many boyfriends the product user has.

We decided on this example for Needing a Re-Design BADLY.

We agreed that the overall use of typography and imagery simply did not fit the name of the product, or the smell of the actual product. It looks as if it were something haphazardly thrown together instead of thought about seriously. 

We decided on this packaging design as our Unique Shape design.

While other products also fit into this category, we found this one interesting because of the actual way in which you open the product. Ramune is sealed at the top with a plastic cap and a glass ball. You use the additionally plastic cap on the top to actually pop the ball into the drink's container to get to the liquid. And when you drink it and flip it upside down, the glass ball falls to the bottom sealing the opening again (with varying degrees of success) in efforts to prevent spilling.

We picked our example for Best Female Packaging based upon many of the sample principles that we picked our Best Male Packaging. The very obvious reference the female body in the curves of the package body, and the reference to feminine sweet and sultry colors were two reasons it was chosen. There is also the reference to expensive precious metals like gold, which gender stereotypes associate with femininity and the use of delicate flowers.

We decided on this as our example for Best Use of Photography or Illustration.

The illustration effectively illustrates the name of the product and the idea of cherries being in the air. Something sweet, slightly tart and playful flowing about. The stokes are purposeful and fun, just like the body posing of the girl on the package and her dress.

  

The above is our example of a Packaging Series.

It is the most obvious examples of a packaging series as it directly references the brand in each of the products, and keeps their distinctions simple to color and numerological changes instead of trying to maintain a series using varying images placed in a similar fashion like some of the other examples about the store. The drawback of this series is that because it is so simple, it's not exactly the most visually appealing. Simplicity had its draw backs.